
Prior authorization denials are one of healthcare’s most expensive, frustrating, and unnecessary operational bottlenecks. Each denial triggers manual rework, delays care, burns out staff, and stretches the revenue cycle.
A lot of this pain is not driven by “bad requests.” It comes from preventable friction such as the wrong information submitted, missing documentation, and workflow gaps that can be fixed with better process and technology.
Let’s ground this in current numbers.
In Medicare Advantage, health plans processed nearly 53 million prior authorization requests in 2024. Of those, 7.7% were partially or fully denied.
That denial rate alone is meaningful, but the appeal story is the real giveaway:
That’s the operational punchline. A large share of denied requests are ultimately deemed payable, but only after a costly loop of back and forth that slows patient care and ties up your teams.
And those teams are already overloaded. In the AMA’s 2024 survey, physicians reported completing an average of 39 prior authorizations per physician per week, spending roughly 13 hours per week on the process.
Even a single transaction adds up. The 2023 CAQH Index found providers spend about 11 minutes conducting a prior authorization electronically and about 16 minutes via payer portals.
So the problem isn’t theoretical. It’s a measurable drag on access, staff capacity, and cash.
Here’s a practical way to think about it.
Prior authorization denials feel clinical, but the biggest drivers are often operational.
To make this actionable, we’ll use two data lenses:
Payers often deny requests because the submission did not include what the payer expects to see, such as specific findings, prior conservative therapy, test results, or a structured clinical rationale.
Across claims denials, “medical documentation requested” is a major category.
Why this happens:
The fix:
This bucket includes missing authorization, incorrect authorization, expired authorization, and routing errors.
In the Optum and Change Healthcare denials benchmark, authorization and pre certification represents about 12.80% of denials.
Why this happens:
The fix:
Some denials are purely administrative. They stem from wrong plan details, outdated coverage, coordination of benefits confusion, or eligibility mismatches.
In the Optum and Change Healthcare benchmark, registration and eligibility is the largest category at about 24.33% of denials.
Why this happens:
The fix:
Some services are not covered under the patient’s plan, or are covered only in certain settings such as in network rules or site of care limitations.
In the Optum and Change Healthcare benchmark, service not covered represents about 9.67% of denials.
The fix:
KFF reporting on Medicare Advantage data shows that when denials are appealed, 80.7% are partially or fully overturned.
That is not a perfect proxy for preventability, but it is a strong signal that many denials are not clinical dead ends. They are friction events.
Zooming out to the broader denial universe, Optum and Change Healthcare estimate 84% of denials are potentially avoidable.
This is a different dataset and a broader scope, but the direction is consistent. Healthcare loses time and money through fixable process gaps.
Month 1 to 2: Diagnose
Month 3 to 4: Design fixes
Month 5 to 6: Automate and train
Month 7 to 12: Optimize
Prior authorization denials do not have to be accepted as the cost of doing business.
The latest benchmarks show:
This is exactly why denial prevention is one of the highest ROI operational moves available. It frees staff capacity, accelerates revenue, and reduces delays in patient care.
If your organization is still treating denials as inevitable, the data suggests you are paying for avoidable friction. What would your access and cash flow look like if denials were the exception instead of the norm?
Ready to reduce your prior authorization denial rates? Contact us to learn how organizations like yours have cut denials by 40-60% through intelligent automation.